In the summer of 2015, I was awarded the opportunity to create the branding art for Handmade Arcade, Pittsburgh’s first and largest independent craft fair. I chose string art as the medium, but wanted to bring the craft to a more contemporary front.
The process started with a basic wooden platform, painted black to boost the appearance of the typography. Almost 900 nails were used around the center logo and outside frame to create the best surface for the string. Once the existing HA logo was stenciled and painted onto the center of platform, the string was strung. Each letter was then lightly stenciled onto the surface, then re-painted twice to enhance the appearance of the typography.
Two pieces were created; a horizontal piece designed for the web site, and a vertical piece to serve as the featured art.