For the past four years, I've had the opportunity to work on the alumni magazine for St. Lawrence University. In collaboration with the amazing editors, photographers and writers at St. Lawrence, I have designed more than 14 issues.

In the spring of 2020, I was given the opportunity to collaborate on and design Highlights From the Italian American Collection: Western Pennsylvania Stories, a visual history presented through Senator John Heinz History Center’s vast collection of Italian American artifacts, archives, and oral histories.

The book was written by Melissa Marinaro, edited by Brian Butko and Liz Simpson and copy edited by Margaret Hewitt and Lee Ann Draud.

I am honored to present another Heinz History Center book, 57 Servings From the Heinz Table. In the winter of 2019, I was given the opportunity to design this book and to collaborate with a smart and talented team of writers, editors and photographers. 57 Servings is a story of early Heinz company history, featuring the History Center's wide collection of objects, images and artifacts. The book was written by Emily Ruby, edited by Brian Butko and Liz Simpson and copy edited by Margaret Hewitt and Frank Kurtik.

I was awarded the opportunity to create the branding art for Handmade Arcade, Pittsburgh’s first and largest independent craft fair. I chose string art as the medium, but wanted to bring the craft to a more contemporary front.

The process started with a basic wooden platform, painted black to boost the appearance of the typography. Almost 900 nails were used around the center logo and outside frame to create the best surface for the string. Once the existing HA logo was stenciled and painted onto the center of platform, the string was strung. Each letter was then lightly stenciled onto the surface, then re-painted twice to enhance the appearance of the typography. 

Two pieces were created; a horizontal piece designed for the web site, and a vertical piece to serve as the featured art.

In collaboration with Sedulen, I had the opportunity to design the label packaging for Conroy Foods' new line of all natural sauces, "Simple & Saucy." My roles included developing a new wordmark for "Simple & Saucy," designing the labels for each bottle and creating each original illustration.

In the summer of 2019, I had the honor of designing Launched: The Life of Olympian Herb Douglas in collaboration with the Senator John Heinz History Center. The biography begins with Douglas’ bronze medal in the 1948 Olympics, which launched his career and paved the way for many other African American athletes and entrepreneurs. The story is beautifully captured by author Anne Madarasz, editing by Brian Butko and Liz Simpson, and proofing and indexing by Margaret Hewitt.

For the past several years, I have had the opportunity to design exhibition and marketing materials for The Frick Pittsburgh including Killer Heels, undressed, and Isabella de Borchgrave. Some of these pieces include exhibition signage and invitations, campaign collateral and annual reports.

Several years ago, I was tasked with redesigning Wilkes magazine, including a new cover, department and feature designs. Since the initial design was executed, I have been responsible for the art direction, design and completion of the magazine. The publication is distributed twice a year to alumni and community members.

This booklet was created to launch the public phase of Wilkes University’s Gateway to the Future Campaign, an initiative to raise significant support for capital improvement projects, grow endowment and raise significant support for the annual fund. Two pieces were created; one full-length, 40-page perfect-bound book and a shorter version to mail to a larger audience.

Washington & Jefferson College was in need of a website redesign for its landing and secondary pages to better align with the university’s evolving brand and homepage. In collaboration with Sedulen, a web development and digital marketing company, we conducted extensive interviews with various departments, faculty and staff. The content for more than 40 pages was rewritten to better express the experience and voice of the Washington & Jefferson student, and the same pages were redesigned to reflect this new perspective. The result was a more engaging, contemporary look and feel, and an improved user experience.

After many years of using their stylized “F” icon, The Frick Pittsburgh was in need of an updated logo. In collaboration with the Frick marketing team, I re-designed the primary logotype to incorporate their existing icon, while creating a more cohesive, contemporary logotype. Stationary and other collateral followed, as well as a refreshed Café logo.

In collaboration with Sedulen, I had the opportunity to design the new look for Beano's Deli Condiments website. This project included concept development, original illustrations and the creation of promotional T-Shirts.

Brandmark. Logotype. Wordmark. Icon. Whatever you want to call it, it’s never an easy task to convey all the facets and layers of an organization into one, impactful idea. I love and welcome the challenge of creating a logo that looks as simple as the process is complex. Over the years, I’ve had the opportunity to work across various industries, including higher education, health care, finance, fine art, and non-profit groups. Here are a few samples of those projects.

A Climate of Change: Logotype and icon, designed in collaboration with Chapas Design, for a community project in Barrow, Alaska. The logo uses negative space and succinct lines to convey both a whale’s tail and the hull of a boat, both integral to the native community’s way of life and culture.

Sordoni Art Gallery: Logotype designed for the Sordoni Art Gallery at Wilkes University, a contemporary gallery and exhibition space for both students and community members. The conveys the innovation of the gallery, but holds back enough to allow the art to stand on its own.

Melbourne Children’s Cardiology: Logotype and icon designed to convey compassion and warmth. The delicate, rounded lines subtly embrace both a figure and a heart.

City Sprouts Preschool: Designed in collaboration with Chapas Design, this logotype was created to elevate the school to a more professional level, evoke educational growth, and give a playful nod to its San Francisco home.

SHINE: Created for a STEAM project-based after school program in partnership with Wilkes University, this logo was created to show the same brightness and vitality that the program offers to more than nine centers in seven school districts across Luzerne county in Pennsylvania.

Move Lab Pro: Another fun opportunity with Chapas Design. Soft work, flexibility, joint mobility and strength were just some of the elements that we harnessed to set this innovative company apart from other professional athletic trainers.

Yoga on Broad St: The studio wanted something as clean and streamlined as its practice. The typeface is simple and bold, and the small rule above the ST emphasizes how the studio’s elevated level, both physically and professionally.

MindTRAK Golf: Designed in collaboration with Chapas Design, the logotype for the MindTRAK Golf platform was created to communicate the link between mental fitness and performance.

Shubert F.C.: This logo was created for a wealth management company in Pittsburgh, PA, that needed to convey simplicity, trust and security in a succinct format.

The Living Company: An overarching, parent logo for The Living Company was created alongside three sub brands for Student Living, Hotel Living and Connected Living. All four entities needed to work both independently of one another and cohesively in a shared space.