Logo and Brand Identity
Brandmark. Logotype. Wordmark. Icon. Whatever you want to call it, it’s never an easy task to convey all the facets and layers of an organization into one, impactful idea. I love and welcome the challenge of creating a logo that looks as simple as the process is complex. Over the years, I’ve had the opportunity to work across various industries, including higher education, health care, finance, fine art, and non-profit groups. Here are a few samples of those projects.
A Climate of Change: Logotype and icon, designed in collaboration with Chapas Design, for a community project in Barrow, Alaska. The logo uses negative space and succinct lines to convey both a whale’s tail and the hull of a boat, both integral to the native community’s way of life and culture.
Sordoni Art Gallery: Logotype designed for the Sordoni Art Gallery at Wilkes University, a contemporary gallery and exhibition space for both students and community members. The conveys the innovation of the gallery, but holds back enough to allow the art to stand on its own.
Melbourne Children’s Cardiology: Logotype and icon designed to convey compassion and warmth. The delicate, rounded lines subtly embrace both a figure and a heart.
City Sprouts Preschool: Designed in collaboration with Chapas Design, this logotype was created to elevate the school to a more professional level, evoke educational growth, and give a playful nod to its San Francisco home.
SHINE: Created for a STEAM project-based after school program in partnership with Wilkes University, this logo was created to show the same brightness and vitality that the program offers to more than nine centers in seven school districts across Luzerne county in Pennsylvania.
Move Lab Pro: Another fun opportunity with Chapas Design. Soft work, flexibility, joint mobility and strength were just some of the elements that we harnessed to set this innovative company apart from other professional athletic trainers.
Yoga on Broad St: The studio wanted something as clean and streamlined as its practice. The typeface is simple and bold, and the small rule above the ST emphasizes how the studio’s elevated level, both physically and professionally.
MindTRAK Golf: Designed in collaboration with Chapas Design, the logotype for the MindTRAK Golf platform was created to communicate the link between mental fitness and performance.
Shubert F.C.: This logo was created for a wealth management company in Pittsburgh, PA, that needed to convey simplicity, trust and security in a succinct format.
The Living Company: An overarching, parent logo for The Living Company was created alongside three sub brands for Student Living, Hotel Living and Connected Living. All four entities needed to work both independently of one another and cohesively in a shared space.
