Washington & Jefferson College was in need of a website redesign for its landing and secondary pages to better align with the university’s evolving brand and homepage. In collaboration with Sedulen, a web development and digital marketing company, we conducted extensive interviews with various departments, faculty and staff. The content for more than 40 pages was rewritten to better express the experience and voice of the Washington & Jefferson student, and the same pages were redesigned to reflect this new perspective. The result was a more engaging, contemporary look and feel, and an improved user experience.