In the summer of 2015, I was awarded the opportunity to create the branding art for Handmade Arcade, Pittsburgh’s first and largest independent craft fair. I chose string art as the medium, but wanted to bring the craft to a more contemporary front.
The process started with a basic wooden platform, painted black to boost the appearance of the typography. Almost 900 nails were used around the center logo and outside frame to create the best surface for the string. Once the existing HA logo was stenciled and painted onto the center of platform, the string was strung. Each letter was then lightly stenciled onto the surface, then re-painted twice to enhance the appearance of the typography.
Two pieces were created; a horizontal piece designed for the web site, and a vertical piece to serve as the featured art.
In collaboration with Sedulen, I had the opportunity to design the label packaging for Conroy Foods' new line of all natural sauces, "Simple & Saucy." My roles included developing a new wordmark for "Simple & Saucy," designing the labels for each bottle and creating each original illustration.
For the past several years, I have had the opportunity to design exhibition and marketing materials for The Frick Pittsburgh including Killer Heels, undressed, and Isabella de Borchgrave. Some of these pieces include exhibition signage and invitations, campaign collateral and annual reports.
Wilkes magazine is a quarterly magazine distributed to alumni and community members. I was tasked with redesigning the entire publication, including the cover, department and feature design. For each issue, I am responsible for the art direction, design and completion of the magazine.
Shady Side Academy Magazine is published twice a year for alumni, parents and friends of Shady Side Academy. From 2012 to 2014, Shady Side Academy Magazine was honored by the CASE Circle of Excellence Awards in the Independent School Magazines category. I am responsible for the art direction and design of each issue.
Simcoach Games was founded 10 years ago as Etcetera Edutainment to help organizations improve service, productivity, quality and safety through serious video game technology.
To accurately reflect the company's innovative methodologies and promote it as a leader in game-based learning, a new logo, identity package and website was developed. The design is simple and scalable – using iconographic design elements, a bold color palette and contemporary typography.
In collaboration with Sedulen, I had the opportunity to design the new look for Beano's Deli Condiments website. This project included concept development, original illustrations and the creation of promotional T-Shirts.